Beauty Advertising

[1]

    Beauty Advertising 

In the 1910's eye shadows, lips sticks and powders 

where turned into compacts which allowed women

 to take their beauty products outside the house. 

Back then they used illustrations and drawings of

 famous women in the advertisement, they would also

 describe in detail about the product. 

[2]

In the 1920's Make-up became more popular and

 Hollywood glam with gleam and shimmer caught 

by the lights on the red carpets. Women became

more sexy looking through the make-up and

beauty ads. Max Factor created  the cream 

eye shadow for the glossy eyelids. Lipstick adds

 where full of pouting faces. 

[3]

In the 1940's Make-up is big and product placement is added onto short films. Despite the war that went on women still wore make-up to show their beauty for when the men came home, this is also the era where is became more popular for teenagers to wear make-up. Women would also leave lipstick kisses on letters and envelopes to their loved ones who are at war.

Here is a vintage beauty advertisement from 1948 'Glamour Daze' 

[4]

[5]

In the 1950's /60's the Advertising industry risen, there was mini stories on TV which is now banned. 

This was also the era of the rise of the model

famous faces became the faces of beauty brands. There was three type of styles in this era, classic, 

the mod and the hippy.

websites of images:

[1]PONDS EXTRACT CO, 1915. Pond's Vanishing Cream [digital image] [viewed 26th Jan 2016]. Available from: http://library.duke.edu/digitalcollections/eaa_P0076/

[2]MARIE EARLE. 1929. Understanding your skin [digital image] [viewed 26th Jan 2016]. Available from: http://library.duke.edu/digitalcollections/adaccess_BH1659/

[3]DORETHY GRAY. 1941. American Design of Beauty [digital image] [viewed 26th Jan 2016]. Available from: http://library.duke.edu/digitalcollections/adaccess_BH1704/

[4] Ponds Beauty, 1948 [video]. Directed by Ponds Beauty.Glamour Daze , published 2015 [YOUTUBE].

[5]MAYBELLINE, 1959. Magic Mascara [digital image] [viewed 26th Jan 2016]. Available from: http://hair-and-makeup-artist.com/beauty-adverts-1950s/1959-advert-maybelline-magic/#main

Research information:

SHARON LLOYD, 2016. Beauty Advertising. Lecture delivered to [Make-up and Hair Design, level 4], 26th Jan 2016.

First term feedback

First term feedback

Overall with my graded I am really happy, I have never done anything like photography before and getting a 2:1 has really made me proud and want to work harder next term. I was quite worried at the beginning of the year as I hadn't had a clue about photography and didn't think I would be doing as well as I did. With practice, taking notes and doing research I got the hang of creating images and the theme that I was doing with was just beauty shots. I am really happy with my feedback and looking through my last blog and at the images I believe I can do more and will do more to try and push my grade up to a first.