Illamasqua Advertisment

Illamasqua Advertisement

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What I have noticed about Illamasqua's advertisement is they are all so dramatic, the lighting looks plain and not over the top but the make-up, hair and overall image has a story. All of the images seem to have certain theme to them, they use theatrical make-up, avant-guard hair, backgrounds and props to show the theme. You can't see what product they are trying to sell this is my you could get it confused with editorial photography. The make-up stands out and you can tell the image has been overly enhanced and edited.

With my inspired word I am using that as my theme and going over the top with props, using leave and branches. I am going to keep the natural hair and use a wig but I will be making the hair big and avant-guard. Since I was doing the natural look with the word Naked I am going to change it up and go more theatrical using line work over the eyes and giving shine and dewiness to the skin, bold brows, big eyes and lips. 

Advertising vs Editorial

Advertising vs Editorial

Editorial:

Editorial beauty imagery does not fixate on the clothes or make-up and hair products but on the mood and styling on the image. The objects in the images are just portraying a lifestyle, the images are much more dramatic with most models have bold make-ups for this type of imagery. editorial is what would be shown in a magazine which would be different to advertising which is selling a product. Editorial sells more of a mood and situation of which the clothing and make-up would be worn.

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Advertising:

Advertising is much more cleaner looking and uses simple lighting to show off the make-up or clothing they are trying to sell. It is different to Editorial as it will also be showing the product it is trying to sell. It will show the model amazing skin and more of a natural look to them.

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Comparing different make-up advertisement it is easy to get it confused with editorial as Mac and Illamasqua have different branding tactics, with bold imagery you can see the make-up but the whole image as one seems to be selling a lifestyle and hardly ever shows the product they are trying to sell. Comparing it to Loreal or Revelon where they are showing clean imagery, all about the make-up/beauty and are showing the product. All brands differ which is what I need to think about when I am given a particular brand for my photo shoot, for example I couldn't have a natural clean image for MAC. 

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Advertorial:

There are some editorial images that hide the fact they are trying to sell certain products to the viewers which would be supported but text describing what beauty products where used.

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REFERENCES:

Sharon D Lloyd , 2016. Advertising versus editorial image. What is the difference?. Lecture delivered to [Make-up and Hair Design, level 4], February 2016

[1] JACK HICKS.2014, Editorial [digital image] [26/02/16]. Available from: http://jakehicksphotography.com/about/

[2]RIMMEL LONDON, 2011. GLAM''EYES [digital image] [26/02/16]. Available from: http://www.moulinfrock.com/2011/08/08/get-the-london-look-twice/

[3]MAC, 2014. Technakohl liner[digital image] [26/02/16]. Available from:http://www.temptalia.com/mac-technakohl-liner-expansion-december-2014

[4]REVELON, 2008.Revelon Beyond Beautiful [digital image] [26/02/16]. Available from:http://wwd.com/beauty-industry-news/advertising/revlon-revs-up-product-pipeline-1695591/

[5]Female magazine, 2011. Shiseido advertorial [digital image] [26/02/16]. Available from: https://kristenjulietsoh.wordpress.com/page/2/

Researching Illamasqua

Researching Illamasqua

So when starting to research one of my favourite make-up brands I got really excited! I absolutely love Illamasqua but realised I hardly know much about their background. I know that they are an independent UK make-up brand which started in 2008, they have good quality products and a big range which their products are made by kryolan. I always felt that their target audience was the age group probably between 20-30.

When researching I found that other people believe they don't really go by age group but by the buyers personality and categorised them in 'COUNTER CULTURE': The girls that live their alter ego, loves to exaggerate their look , is creative and wears the look all day everyday. 'NIGHT TIME DIVAS': An average everyday girl who becomes more creative of a night. 'DARE TO BE DIFFERENTS'  Is the average girl but dips her toes into her alter ego now and again.

I have come to find this information on a blog which has a lot of interesting information about Illamasqua and I believe the blogger is right with thinking these are the people who buy the products, the brand is branching out and will forever grow, but seeing their make-up they create and the overall feel of the brand I totally agree.

I personally feel that the brand symbolises creativity and that's what makes it appealing, its different to other brands as they don't go as creative and artistic as Illamasqua do. When I see Illamasqua advertising I usually see if on social media, I don't think I have seen it advertised anywhere else I always get emails off them that is after I have signed up for their newsletter and offers. When I see their advertising on social media it isn't usually of their creative make-up they have done but just of the products themselves. Illamasqua are not only attracting women but men too, these will mostly be a range from the male make-up artist to a drag queen, as the make-up it theatrical and bold such as a drag queens make-up.

When Illamasqua have their creative make-up advertising they are usually a really dramatic make-up and sometimes a dramatic scene in the background, but they never have the actual product on the photograph they keep it plain and simple with just their logo, which makes it look really clean.













REFERENCE:

LUCY, 2010 Illamasqua's Consumer base. In: Illamasqua research blog. Jan 9th 2012[11/02/16]. Available from: http://illamasqua-research-blog.blogspot.co.uk/2012/01/illamasquas-consumer-base.html

Naked Mood board/Storyboard

Naked Mood board/ Story board

This is my first mood board about my Inspired word, I have explored everything I think I possibly could with the word 'NAKED'. I have gone from the naked eye, to the naked body, nature, natural, birth and also feeling exposed.

Moodboard

I have ideas to go with a natural looking face and natural looking hair, with the shoulders and body exposed, I want the look of innocence in the pose as when we are born we are born naked and baby's are innocent so I will be linking all of my ideas in. I want her eyes to stand out and her never looking directly at the camera, looking away. I want smooth textures on the skin and make the skin looking flawless, a little bit of dewy shine to the face, the hair off the face and kept short, natural looking lips, the lighting is going the be bright and I am using a white backdrop but in the photos I don't want it too white.

Storyboard 

PINTEREST LINK

NAKED FACE CHART

Naked Face Chart

My Ideas are keeping the make-up simple and beautiful, with a nice glow/shimmer to the skin. I will keep all colour palette neutral. 

Products used:

Illamasqua primer satin

Kryolan foundation palette- Ivory

Loreal true match -N2

Kryolan old age wheel- medium brown

Mac pro longwear concelar- NC15

Kryolan translucent powder

Loreal Bronzer- 00

Mac strobe cream

Mac Mineralized skin finish- soft and gentle

Illamasqua eye shadow-justify

Loreal mascara

Mac Eyebrow gel- true brunette

loreal brow mascara- dark/medium

Mac Honey love

Vaseline 

'NAKED' ideas

'NAKED' ideas

I have tried to come up with a different range of things to start my project on which has linked to my word. I have a few ideas about what I have in mind and what I want to practice. 

Here is my brainstorming 

So from the naked theme I have went from, the naked body, being exposed, to bare trees, to being born naked and a lot of other things.

I like the idea of the bare tree and having the feeling of being unprotected, So I want to go down the path of  how women feel without make-up, I know you can get women who aren't bothered about wearing make-up at all and are fine by that but there's another half who do like to wear make-up and feel 'bare' and feel ugly without wearing make-up, these are the people I want to concentrate on when doing this project. 

Myself I don't feel I like it's me when I look in the mirror without tan or make-up, I see what I say are all my flaws and don't feel as confident without make-up as when I do wear make-up. 

I am thinking of using leafless tree branches into the shoots somehow either using them as a top to cover the breasts or using them into the hair. I also want to do a hardly any make up look and her poses I want her to be looking uncomfortable, like she feels exposed.

Outcome 11.02.16

 Outcome 11.02.16

These images are my favourite using the GOBO, covering half the lights and using the Gem colours papers. The images have came out so stunning. I feel the GOBO we used also gave off a story and deep/scary vibe to it.

Just showing the lips is really clever as it could be a lipstick campaign and you don't want to draw any attention to anything else but the lips.

This is my absolute favourite using the colours over the top half of the face and just leaving the lips neutral, amazing! I think I really want to experiment with this, even if it doesn't go with my theme just have a little go and see the outcomes.

The Lighting set up for the image underneath is with the light from shining from directly above, this gives a very sinister look and creates shadows underneath the nose, brow bone and neck. I personally don't think this would work well with a female as it would be very unflattering.

The set up has changed for the image below the light has now been moved and placed behind the model to create a bright spot light and appears to make the image look blurry. I really like this image and lighting set up but unfortunately I wouldn't be using this for any of my final shoots as you would not be able to see the face or make-up clearly. But it is still cool.

Test shoot 11.2.16

11.2.16 Test Shoot

Tools used:

Canon 700

Gobo (patterns that slide onto the light)

Honeycombs (soft circle light)

2 black poly boards

reflector

85  lens

Boom

beauty box

Today we used a the GOBO which sticks onto the end of a spot light and you can slide different isc patterns through.

We also changed the honey comb to face the camera and breathe on the lens to create a foggy/frosty look to the image.

Creating half the light look, get someone to help and to stand on the ladder and cover half of the light.

You can also add colour to the image by holding up gem colour papers.

Changing the set-up to give more light to the images.

I really enjoyed the lesson today and was really taken by adding the texture to the light to create shadows, shapes and colours. I would like to have a go at this for my project and have a practice.

How has advertisement changed?

How has advertisement changed?

Advertisement is all around us even if we don't realise it, from walking past billboards, being on social media, watching TV and even just looking through our phones Advertising is mostly shown through images and has progressed through art, to photography, to TV over the years.

Ponds's Extract Co.'s Ponds Cold Cream and Vanishing

 Cream -Why your skin needs two creams 

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1917

Bourjoi’s Manon Lescaut Cosmetics – Modern life with

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1928

Coty’s Lipstick – ... So what about This lipstick?

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1935

Bourjoi’s Evening in Paris Cosmetics – Spell "IT" to the Marine 

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1943

Westmore Cosmetic’s Various – Westmores of Hollywood

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1950

Estee Lauder’s Swiss Strawberry Lipstick 

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       1964

Maybelline Pearly Ultra Frost Eye Shadow Pearls 

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1976

Eiffel Tower Shisedido Makeup Bloomingdales 

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1987

Pretty Woman Chanel Lipstick Photo 

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1993

Faith Hill Cover Girl CG Smoothers Photo 

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2003

Through the era's Beauty Advertisement has changed dramatically, from it being all about the text dragging the customer to read the description and cleverly written advert, basically telling them why they needed it. Advertisement now is all about the name of the brand, the Image and maybe a little image of the product. Advertisement use popular models to be the faces of the make-up brand with people so consumed in what celebrities are doing it makes the customer who likes that celebrity want to buy the product more.

GUCCI- 2014

ALL ABOUT THE IMAGE

References: 

[1]  Pond's Extract co,'s, 1917. Ponds Cold Cream and Vanishing Cream [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1910s

[2]Bourjoi's Manon Lescaut Cosmetics, 1928. Modern Life With [digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1920s

[3]Coty's Lipstick, 1935.So What About This Lipstick [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1930s/2

[4]Bourjoi’s Evening in Paris Cosmetics. 1943. – Spell "IT" to the Marine  [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1940s

[5]. Westmore Cosmetic’s Various .1950. – Westmores of Hollywood  [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1950s/2

[6]Estee Lauder .1964. – Swiss Strawberry Lipstick[digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1960s

[7] Maybelliene. 1976.Pearly Ultra Frost Eye Shadow Pearls.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1970s

[8] Shisedido. 1987.Eiffel Tower Shisedido Makeup Bloomingdales.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1980s/3

[9]Chanel. 1993.Pretty Woman Chanel Lipstick Photo.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1990s

[10]CG 2003.Faith Hill Cover Girl CG Smoothers Photo.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-2000s

Test Shoot (28.1.16)

28.1.16- Test Shoot

Here is the outcome of the shoots we had a go of, we all worked as a team in the class so not all of these photo's are originally photographed by myself, these are just examples of the outcomes.

First of all this picture below is absolutely stunning of Ross and the lighting really suits his face shape and makes his hair pop. He looks so angelic in this photo. The set up for this image I have took a picture below of.

This is a really beautiful picture of Justine her face and skin look flawless. If recreating a beauty/skin type shot I would use this type of lighting set-up 

Finally we used Micro lenses to take some close-ups of our classes eyes. I really liked how the camera focuses on the eye and gives it such detail that you can see a reflection in the eye and also the detailing and colours of the eyes.

I think if I was doing more skin/beauty type shots I would use these set-up as they are really flattering to the skin and just make the images look clean.

Digital Imaging Lesson 1

Digital Imaging Lesson 1

What was used?

• Camera
• Sync lead
• Memory card
• Hot shoe adapter
• Mini boom
• Diffusion panel 
• 2 Soft boxes on lights
• Large beauty dish
• White pollens
• Tripod
• Lead for computer
• 50m lens/ 100m lens
• 2 lights (added soft boxes)
• 2 C-Stands with diffuser panels
• Capture 1 (computer program)

Camera settings and lights

• set boom to power 6
• 1/160  ISO100
• For lighter change aperture from f.8 to 7.1 

Notes:

If you are getting good shots don't let model move

Use reflector to light up eyes only 

Add more contrast when editing to lighten up skin

Change shadows

Make sure lens are clean

For lighter beauty skin look take off diffusers 

First Set Up

Camera

Tripod

Hot shoe adapter 

Memory Card

Sync lead 

Computer lead

2 white poly boards

2 diffuser boards

2 lights with 2 soft boxes over

mini boom

big beauty dish with diffuser over

Reflector

Bring the boards closer so the lights can reflect off them

Second set-up

Mini Boom

Big beauty dish with diffuser on

Black poly boards

Beauty disc with diffuser

Diffuser panels

2 Soft boxes

2 Lights

Camera

Tripod 

Sync lead

Computer lead

Hot shoe adapter

Memory Card

Reflector

Moving the beauty dish upwards (doesn't work well with women's faces) 

Third Set Up

Camera

Tripod

Sync Lead

Memory card

Hot shoe adapter

Reflector

2 Lights

2 Soft boxes

2 diffuser panels

Computer lead

I really enjoyed this lesson learning the different set-ups, lighting and what worked with different face shapes. We also learned about taking close-up eye shots which was really amazing to see everyone's different eye colours  and textures to the eye. I will now be looking into different beauty advertisement's and talk about what a like about them and pick one to inspire my own beauty shoot.