Advertising vs Editorial

Advertising vs Editorial

Editorial:

Editorial beauty imagery does not fixate on the clothes or make-up and hair products but on the mood and styling on the image. The objects in the images are just portraying a lifestyle, the images are much more dramatic with most models have bold make-ups for this type of imagery. editorial is what would be shown in a magazine which would be different to advertising which is selling a product. Editorial sells more of a mood and situation of which the clothing and make-up would be worn.

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Advertising:

Advertising is much more cleaner looking and uses simple lighting to show off the make-up or clothing they are trying to sell. It is different to Editorial as it will also be showing the product it is trying to sell. It will show the model amazing skin and more of a natural look to them.

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Comparing different make-up advertisement it is easy to get it confused with editorial as Mac and Illamasqua have different branding tactics, with bold imagery you can see the make-up but the whole image as one seems to be selling a lifestyle and hardly ever shows the product they are trying to sell. Comparing it to Loreal or Revelon where they are showing clean imagery, all about the make-up/beauty and are showing the product. All brands differ which is what I need to think about when I am given a particular brand for my photo shoot, for example I couldn't have a natural clean image for MAC. 

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VS

Advertorial:

There are some editorial images that hide the fact they are trying to sell certain products to the viewers which would be supported but text describing what beauty products where used.

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REFERENCES:

Sharon D Lloyd , 2016. Advertising versus editorial image. What is the difference?. Lecture delivered to [Make-up and Hair Design, level 4], February 2016

[1] JACK HICKS.2014, Editorial [digital image] [26/02/16]. Available from: http://jakehicksphotography.com/about/

[2]RIMMEL LONDON, 2011. GLAM''EYES [digital image] [26/02/16]. Available from: http://www.moulinfrock.com/2011/08/08/get-the-london-look-twice/

[3]MAC, 2014. Technakohl liner[digital image] [26/02/16]. Available from:http://www.temptalia.com/mac-technakohl-liner-expansion-december-2014

[4]REVELON, 2008.Revelon Beyond Beautiful [digital image] [26/02/16]. Available from:http://wwd.com/beauty-industry-news/advertising/revlon-revs-up-product-pipeline-1695591/

[5]Female magazine, 2011. Shiseido advertorial [digital image] [26/02/16]. Available from: https://kristenjulietsoh.wordpress.com/page/2/