How has advertisement changed?

How has advertisement changed?

Advertisement is all around us even if we don't realise it, from walking past billboards, being on social media, watching TV and even just looking through our phones Advertising is mostly shown through images and has progressed through art, to photography, to TV over the years.

Ponds's Extract Co.'s Ponds Cold Cream and Vanishing

 Cream -Why your skin needs two creams 

[1]

1917

Bourjoi’s Manon Lescaut Cosmetics – Modern life with

[2]

1928

Coty’s Lipstick – ... So what about This lipstick?

[3]

1935

Bourjoi’s Evening in Paris Cosmetics – Spell "IT" to the Marine 

[4]

1943

Westmore Cosmetic’s Various – Westmores of Hollywood

[5]

1950

Estee Lauder’s Swiss Strawberry Lipstick 

[6]

       1964

Maybelline Pearly Ultra Frost Eye Shadow Pearls 

[7]

1976

Eiffel Tower Shisedido Makeup Bloomingdales 

[8]

1987

Pretty Woman Chanel Lipstick Photo 

[9]

1993

Faith Hill Cover Girl CG Smoothers Photo 

[10]

2003

Through the era's Beauty Advertisement has changed dramatically, from it being all about the text dragging the customer to read the description and cleverly written advert, basically telling them why they needed it. Advertisement now is all about the name of the brand, the Image and maybe a little image of the product. Advertisement use popular models to be the faces of the make-up brand with people so consumed in what celebrities are doing it makes the customer who likes that celebrity want to buy the product more.

GUCCI- 2014

ALL ABOUT THE IMAGE

References: 

[1]  Pond's Extract co,'s, 1917. Ponds Cold Cream and Vanishing Cream [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1910s

[2]Bourjoi's Manon Lescaut Cosmetics, 1928. Modern Life With [digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1920s

[3]Coty's Lipstick, 1935.So What About This Lipstick [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1930s/2

[4]Bourjoi’s Evening in Paris Cosmetics. 1943. – Spell "IT" to the Marine  [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1940s

[5]. Westmore Cosmetic’s Various .1950. – Westmores of Hollywood  [digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1950s/2

[6]Estee Lauder .1964. – Swiss Strawberry Lipstick[digital image] [18/03/16]. Available from: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1960s

[7] Maybelliene. 1976.Pearly Ultra Frost Eye Shadow Pearls.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1970s

[8] Shisedido. 1987.Eiffel Tower Shisedido Makeup Bloomingdales.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1980s/3

[9]Chanel. 1993.Pretty Woman Chanel Lipstick Photo.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1990s

[10]CG 2003.Faith Hill Cover Girl CG Smoothers Photo.[digital image] [18/03/16]. Available from:http://www.vintageadbrowser.com/beauty-and-hygiene-ads-2000s