Researching Illamasqua

Researching Illamasqua

So when starting to research one of my favourite make-up brands I got really excited! I absolutely love Illamasqua but realised I hardly know much about their background. I know that they are an independent UK make-up brand which started in 2008, they have good quality products and a big range which their products are made by kryolan. I always felt that their target audience was the age group probably between 20-30.

When researching I found that other people believe they don't really go by age group but by the buyers personality and categorised them in 'COUNTER CULTURE': The girls that live their alter ego, loves to exaggerate their look , is creative and wears the look all day everyday. 'NIGHT TIME DIVAS': An average everyday girl who becomes more creative of a night. 'DARE TO BE DIFFERENTS'  Is the average girl but dips her toes into her alter ego now and again.

I have come to find this information on a blog which has a lot of interesting information about Illamasqua and I believe the blogger is right with thinking these are the people who buy the products, the brand is branching out and will forever grow, but seeing their make-up they create and the overall feel of the brand I totally agree.

I personally feel that the brand symbolises creativity and that's what makes it appealing, its different to other brands as they don't go as creative and artistic as Illamasqua do. When I see Illamasqua advertising I usually see if on social media, I don't think I have seen it advertised anywhere else I always get emails off them that is after I have signed up for their newsletter and offers. When I see their advertising on social media it isn't usually of their creative make-up they have done but just of the products themselves. Illamasqua are not only attracting women but men too, these will mostly be a range from the male make-up artist to a drag queen, as the make-up it theatrical and bold such as a drag queens make-up.

When Illamasqua have their creative make-up advertising they are usually a really dramatic make-up and sometimes a dramatic scene in the background, but they never have the actual product on the photograph they keep it plain and simple with just their logo, which makes it look really clean.













REFERENCE:

LUCY, 2010 Illamasqua's Consumer base. In: Illamasqua research blog. Jan 9th 2012[11/02/16]. Available from: http://illamasqua-research-blog.blogspot.co.uk/2012/01/illamasquas-consumer-base.html